Several weeks ago now, I suddenly felt that enough was enough, and vowed to stop buying makeup for at least a period of time and at the very least go on a 'low buy'. My makeup was starting to overwhelm me rather than bring me joy like it should. I was buying makeup before I had even tested out makeup I'd bought only the week before, I felt almost addicted to buying makeup. In fact, looking back, I think I had begun to enjoy buying makeup more than using it. The anticipation of it arriving after ordering, the little rush you get when the postman arrives, what a shame it's so fleeting.
Out of the blue I turned on the camera, looking a hot mess after a day at work I might add, and declared publicly that I wouldn't buy any more makeup for a least a month, if not longer, and definitely until I had used up some of the mountains sitting in my drawers. It felt good. Surprisingly so many other women told me they were feeling the same, that their hoard was making them feel stressed, that they were hiding purchases from their partners - that's not what makeup should be about. Makeup should make you feel great, ready to face the world, and enhancing your beauty. Not give you sleepless nights!
As I write this I'm almost a month into my no buy, and whilst I still LOVE Makeup, I'm learning a lot. Like what I actually use regularly, what's important to me in a foundation, what would I happily splurge on and where I would be more than happy to save some pennies. I will still be buying and using High End and Drugstore Makeup, but now in a much more discerning way so that I get the best out of my products, and also so I spend money on products that truly make me feel great.
And when it comes down to it - isn't that what makeup is all about?
To watch my YouTube video on my no buy see below - updates on my no buy coming soon!